IB
ICONIC Board
of Holistic Health
ICONIC Board · Consumer Guide

Understanding Health Credentials

Not all credentials are created equal. Here's what to look for and what different credentials in the holistic health field actually mean.

The Credentials Landscape

The holistic health field has many types of credentials. Understanding the difference helps you make informed choices. The spectrum ranges from simple certificates of completion to professional credentials assessed by independent standards bodies to government-issued state licenses.

Because most holistic health modalities are not state-licensed, professional credentials from recognized standards organizations become the primary quality indicator for consumers.

Certificate vs. Credential vs. License

Type
What It Means
Certificate of Completion
You finished a course. Does NOT mean competency was assessed. Anyone can issue one. Requires minimal verification.
Professional Credential
Issued by a recognized standards body. Requires competency assessment, ethics agreement, and ongoing education. ICONIC Board credentials fall here.
State License
Government-issued permission to practice. Required for certain professions (medicine, psychology, etc.). Most holistic health modalities are NOT state-licensed, making professional credentials the primary quality indicator.

What ICONIC Board Credentials Require

ICONIC Board offers four credential tiers, each with specific requirements:

CHHA (Certified Holistic Health Associate)

  • Foundational knowledge assessment
  • Ethics agreement
  • Background check
  • Supervision requirement

CHHP (Certified Holistic Health Practitioner)

  • Documented practice hours
  • Peer references
  • Competency exam
  • Continuing education commitment

CHHE (Certified Holistic Health Educator)

  • All CHHP requirements
  • Curriculum design assessment
  • Teaching methodology review

DCHH (Diplomate in Comprehensive Holistic Health)

  • Extensive practice (1000+ hours documented)
  • Published work or thought leadership
  • Advanced ethics examination
  • Ongoing continuing education

What a Credential Does NOT Mean

Important Disclaimers:

A credential is not a medical license. ICONIC Board does not grant the right to diagnose, prescribe, or treat medical conditions.

The credential indicates professional practice standards have been met—not that the practitioner can replace your doctor or provide medical care.

How ICONIC Board Compares

ICONIC Board operates on the same model as SHRM (the Society for Human Resource Management) for HR professionals or PMI (the Project Management Institute) for project managers.

These are private professional standards bodies that set and enforce practice standards through voluntary credentialing. Their authority comes from rigor and market trust, not government mandate.

Just as employers value SHRM-CP or PMP credentials because they signal verified competency, consumers can trust ICONIC Board credentials as an indicator that a holistic health practitioner has met independently assessed professional standards.

Verifying Any Credential

How consumers can independently verify credentials (not just ICONIC):

Ask for the issuing organization. Look them up independently—don't just click links the practitioner provides.

Check if they have a public verification system. Legitimate credentialing bodies offer free, public verification tools.

Verify the credential is current. Credentials expire. A credential from 2015 with no renewal date may no longer be active.

Look for continuing education requirements. If a credential doesn't require ongoing CE, it's a one-time achievement, not an ongoing professional commitment.

ICONIC Board provides a free public verification tool where you can instantly confirm a practitioner's credential status, issue date, and renewal date.

Verify any ICONIC Board credential instantly with our free public verification tool.

Verify a Practitioner Now
Content authored by ICONIC Board — Standards & Credentialing Division