Published research, industry data, and annual reports from the professional standards body for holistic health.
The profession's first comprehensive baseline dataset — covering market size ($180–223B), consumer adoption (36.7% of U.S. adults), practitioner demographics, credentialing fragmentation, insurance coverage gaps, and growth projections through 2034.
Read Full ReportThe State of Holistic Health is published annually by ICONIC Board. The 2026 edition is the inaugural report establishing the profession's first comprehensive data baseline. Future editions will track year-over-year trends in market growth, practitioner demographics, credentialing standards, and insurance coverage.